Average Order Value Calculator

Track order value in context of margin, discount drag, and repeat behavior.

Methodology & standardsRuns on your deviceAOV = Gross Revenue / Orders | Net AOV = (Revenue - Discounts - Refunds) / Orders

Inputs

Results update live

Presets:

Gross revenue

Top-line order revenue for the selected period.

Orders

Completed orders for that period.

Discount totalAdvanced

Premium: total discount value granted.

Refund totalAdvanced

Premium: total refunded revenue in the same period.

Scenario workspace

Save scenarios and compare outcomes. Local autosave stays on by default for quick planning.

Free Core: 1 saved scenario per tool.

Local browser save only on this device.

Loading saved workspace...

No saved scenarios yet. Save your current assumptions to compare results over time.

Scenario	Plan	Average order value	Revenue per 100 orders
Current session	Free	$66.67	$6,666.67

When to use this tool

When bundles, upsells, or free-shipping thresholds are under review.
If revenue is rising but contribution margin is not keeping pace.
Before scaling ad spend and wanting to know how much order value growth is left to capture.

Reference links

These are the external references we use when the calculation needs a wider industry or platform context.

Shopify AOV guide Shopify benchmarks Google Analytics help

Revenue quality check

Use AOV to improve order economics, not just bigger carts

Average order value helps you understand how much revenue each order brings in. The best decisions connect AOV with margin, shipping thresholds, bundles, and repeat purchase behaviour.

Trust note: AOV is a directional metric. Use clean order data and compare it with margin before changing bundles, discounts, or shipping thresholds.

Reference points

Shopify AOV article Google Analytics help

Check ROAS Review margin Calculate LTV

Methodology

Divide total order revenue by completed orders for the same period.
Review AOV by channel, product category, customer type, and discount level.
Compare higher AOV against margin so bundles and upsells do not increase revenue while reducing profit.

Practical examples

$24,000 revenue from 600 orders equals a $40 AOV.
A free-shipping threshold can lift AOV, but only if the extra margin covers the shipping subsidy.
Bundles can improve AOV when the added products have healthy contribution margin.

Common mistakes to avoid

Do not include cancelled or refunded orders if you are using AOV for profitability decisions.
Do not optimise AOV alone if conversion rate or margin drops.
Do not compare periods with different promotion intensity without noting the discount effect.

FAQ

Frequently asked questions

How the calculation works and where its limits are.

Can AOV rise while profit falls?

Yes. AOV can improve while discount depth, return rate, or fulfillment cost still damage profitability.

How often should AOV be reviewed?

Weekly for active stores and daily during high-volume promotions or major campaigns.

Should I segment AOV by channel?

Yes. Channel-level AOV differences can reveal where acquisition is creating higher-quality demand.