Ecommerce Conversion Rate Calculator
Inputs
Results update liveScenario workspace
Save scenarios and compare outcomes. Local autosave stays on by default for quick planning.
Loading saved workspace...
No saved scenarios yet. Save your current assumptions to compare results over time.
| Scenario | Plan | Store conversion rate | Sessions per order |
|---|---|---|---|
| Current session | Free | 2.50% | 40.00 |
When to use this tool
- When traffic grows but orders do not keep pace.
- Before or after landing page, product page, or checkout changes.
- If AOV is healthy but revenue per session still looks weak.
Reference links
These are the external references we use when the calculation needs a wider industry or platform context.
FAQ
Frequently asked questions
How the calculation works and where its limits are.
What conversion rate should I target?
Targets vary widely by category and traffic source. Benchmark against your own trend and unit economics first.
Why does conversion drop when traffic grows?
New audiences often arrive less qualified, so CVR can drop if targeting or onsite relevance is weak.
Should I optimize CVR or AOV first?
Most teams improve both, but start where the biggest bottleneck exists in your current funnel.
Related tools
Continue your workflow with the next useful tool.
These links stay within the same decision path so you can move to the next calculation without starting over.
How these links are chosen
We only link to closely related pages so each next step supports the same decision.
Report an issue
Found a wrong result, missing option, or confusing explanation? Send it through and we will review the tool.
Report an issue →